The Founder's Fragrance Guide: Build Safe, Stable, Signature Scents

Struggling to make your scents smell amazing and stay safe?
This beginner-friendly fragrance formulation guide demystifies the art and science of scent blending for beauty and wellness products. Learn how to create emotionally resonant, compliant, and brand-aligned fragrances that elevate your formulas, from body butters to perfumes, without risking safety or stability.

What You’ll Learn

✔️ The structure of top, middle, and base notes in formulation
✔️ How to safely blend essential oils, isolates, and naturals
✔️ IFRA, allergens, and regulatory basics every founder should know
✔️ How to design scents that align with your brand story
✔️ Methods to test scent longevity, strength, and compatibility
✔️ Real examples of fragrance briefs and scent strategies

Who This Is For

• New beauty founders exploring brand identity through scent

• DIYers and students curious about essential oil blending

• Product makers ready to move beyond “just smelling good”

• Perfume beginners seeking a science-backed approach

• Indie formulators building signature scent collections

"As a clean beauty chemist, I believe scent isn’t just an add-on, it’s a core part of how your product connects with people. This guide teaches you to formulate with both emotion and integrity."
— Bri Muhammad, Green Beauty Labs