The Beginner’s Guide to Clean Beauty Formulation

Tired of “clean beauty” feeling confusing, contradictory, or just plain vague?
This guide was made for you. The Beginner’s Guide to Clean Beauty Formulation breaks down the science and strategy behind safer skincare, without greenwashing, fear tactics, or fluff. Whether you're dreaming up your first face oil or prepping to launch a full line, you’ll walk away with the clarity and tools to create with purpose and confidence.

What You’ll Learn

✔️ What “clean beauty” really means, and what it doesn’t
✔️ The truth behind common terms like “natural,” “organic,” and “plant-based”
✔️ How to choose ingredients that are both safe and effective
✔️ Intro tools & tips to begin your own formulations at home
✔️ Why transparency, sustainability, and safety matter in clean formulation
✔️ How to avoid fear-based marketing and focus on real science

Who This Is For

• First-time clean beauty founders

• DIYers making skincare at home

• Students of cosmetic chemistry

• Holistic wellness advocates

• Clean beauty educators & mentors

• Eco-conscious product creators

"As a cosmetic chemist, I created this guide to clear the confusion around clean beauty. My goal is to help you start strong, with facts, not fear."
— Bri Muhammad, Formulator & Clean Beauty Educator